COLCHESTER, VT-August (DAY), 2007 In a world where vegetables are a child’s mortal enemy and junk food calls alluringly from every corner, parents fight a never-ending battle to help their kids eat healthy. Problem is, what’s healthy isn’t always what a kid finds tasty. Enter MyBaby.com and Missy Chase Lapine, author of The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals. MyBaby.com is the web’s only retail grocery social networking website, devoted entirely to parents of young children. Lapine has become a celebrity chef among concerned parents through her strategies to get kids to eat what’s good for them and love it. Together, Lapine and MyBaby.com are using the power of the web to bring the sneaky word to parents across the United States.MyBaby.com has chosen to work exclusively with Lapine as their only chef partner in childrens health area. Lapine will provide Mybaby.com parents with helpful recipes, tips, and advice to both help get kids the nutrition so crucial for their growing bodies, and fight the threat of childhood obesity. Through the clever use of purees, Lapine is able to sneak fruits and vegetables into the most unexpected meals. For instance, cauliflower and carrots can be mixed into macaroni and cheese, and the picky eaters are none the wiser. Rebecca Roose Marketing Manager at MyWebLink and Project Manager for MyBaby.com, is excited about the new addition, saying, “Missy is a wonderfully inventive, enjoyable person with such a creative mind. We can’t be more excited about introducing her to retail grocery customers. They’re going to be able to converse with her, learn from her, and feed their kids healthier food as a result.”The Sneaky Chef will have its own cubby on the MyBaby.com user’s home pages, featuring a weekly tip. Recipes will be featured in a special Sneaky Chef section. Lapine will also have her own members page where users can send her messages and ask for advice on how to please the toughest of critics, namely, their kids.Lapine, in addition to holding workshops and doing personal coaching, is on the Culinary Arts faculty of The New School in New York City. She said of the new partnership with MyBaby.com, “I’m passionate about bringing this powerful health and wellness solution to families. Together with MyBaby.com, we can really spread the health and get families eating better than ever.” For more information about MyBaby.com, please go to www.mybaby.com(link is external) . For more information about Missy Chase Lapine, please go to www.TheSneakyChef.com(link is external) .About The Sneaky Chef: The Sneaky Chef is the brainchild of Missy Chase Lapine, whose New York Times bestseller, The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids Favorite Meals (Running Press, March 2007) inspired a whole new brand in the healthy eating/lifestyles category. Missy is the former publisher of Eating Well magazine and the founder of a natural baby product line Baby Spa®. She is currently on the Culinary Arts faculty of The New School, in New York City, and operates The Sneaky Chef workshops, which is a program of cooking classes and demonstrations that teach families how to eat healthier. She is also a collaborator with The Alliance for a Healthier Generation, a partnership between the American Heart Association and the William J. Clinton Foundation, helping schools serve healthier lunches. Her highly-anticipated second book, The Sneaky Chef: How to Cheat on Your Husband in the Kitchen, debuts in 2008.About MyWebGrocer: MyWebGrocer has been helping grocery retailers find profit in the online shopping world since 1999. Based in Colchester, Vermont, MyWebGrocer is the industry leader in providing web services solutions to 80 grocery chains such as Lowes, ShopRite, Brookshire Grocery and King Kullen. “We Make Online Shopping Work” is the companys slogan. Founded by Rich Tarrant, MyWebGrocer institutes e-commerce programs, provides web site design, hosting, creates e-mail campaigns, and furnishes online circulars and recipes for more than 80 leading grocery chains. For more information please visit http://www.mywebgrocer.com(link is external).
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