The results of the research conducted by the regional research center “TIM” from Novi Sad, confirmed that the premiere edition of the Sea Star Festival in Umag this year has contributed to the Croatian tourism industry more than 60 million kuna.The new festival organized by Exit from the first announcement to the final opening, due to great interest has tripled the initial capacity and doubled the number of festival zones in the Umag resort Stella Maris, while according to official data of the Tourist Board of Umag, all accommodation facilities in the city and surrounding places , were filled. Thus, according to the data of the Umag Tourist Board, in relation to the pre-festival weekend in Umag and its surroundings, the number of visits increased by as much as 220%!The festival was visited by more than 25 fans from 28 to 50.000 May, and as many as 93% of them came from outside Umag, and the host city in hospitality is followed by the Istrian County, which was visited by as many as 85% of guests from abroad! The survey also found that each of these visitors spent an average of 292 euros during the festival, according to organizers, which was conducted on a representative sample of visitors with purchased tickets.The research of visitors also shows that they stayed in Umag for an average of three days, and the list of about 40 countries from which guests came to the festival includes Great Britain, the Netherlands, France and most countries on the European continent. from nearby Slovenia and Italy. Visitors from Western Europe spent a bit more, with 310 euros in the end, or 103 euros per day, and it is interesting that visitors from the countries of the region with an average of 305 euros, or slightly more than 100 euros, did not lag behind. Daily.”After the exceptional start of the Sea Star Festival, which exceeded all expectations, a historic chance was created for Sea Star to grow into one of the most important music festivals in the Mediterranean and one of the most important brands in Umag, Istria and the entire region. According to the experience from Exit, with this initial energy, Sea Star will shine on the European map of the festival for a long time”, Said the director and founder of EXIT festival Dusan Kovacevic and adds that visitors, numerous performers, both international and regional who traveled by road in Istria, and more than 300 journalists from around the world in the superlatives themselves spoke about the beauties, gastronomic offer and acceptance by the host.Also, the whole story needs to include the media value and coverage of the festival, which is certainly not negligible when we talk about branding and promotion of a tourist destination. As Kovačić points out, this year the festival received numerous awards from the world media, so some of the most influential British media aimed at the younger population, such as DJ Mag, Billboard, IQ, Mixmag, gave their recommendations for Sea Star as well as for a holiday in Umag. , Pulse Radio, Festpop and many others. Unfortunately, the real media value, ie the reach of the Sea Satar Festival, has not been done, but certainly this information, which is extremely important, should be added to the total tourist consumption.Research also shows that the highly educated make up as much as two thirds, and the average age of the Sea Star festival audience is 26,2 years, which puts them in a higher pay group. Visitors were mostly accommodated in apartments, private accommodation and hotels. The research also showed that the vast majority, over 80%, visited Umag exclusively because of the Sea Star festival, while over 95% of respondents said that their opinion of Umag improved or remained equally positive after the festival! Also, as many as 95.3% of respondents estimated that the Stella Maris complex is an excellent or good location for holding festivals.Investing in events is not a cost, but an investment If we want to have a good attendance and a good story, we must invest, ie invest money in quality content. Without content there is no story, no visitors and ultimately no interest. The goal is to offer quality products and services that visitors are willing to pay and consume, and of course the story of the event as the main motive for coming. The most important thing is to complete the whole story, both to the visitors and to the partners who are inside the festival through catering and other facilities. The event must be a win-win-win for everyone, because if only one element is missing, everything falls into the water.But the most important message is that investing in events is not a cost, but an investment, of course if we look at the long term and work on developing a large event that becomes a motive for coming. With the arrival of as many visitors as possible, such as the good example of the Sea Star Festival, a tourist overnight stay is generated as well as the most important tourist spending. If there is no spending, there is no interest, and interest is the earnings of all partners. Everything pulls one after another, so the organization of events is a serious job that consists of a lot of elements that complement each other.If you want to develop events, then you have to invest money, because one does not go without the other. Without investing in production, the whole experience and quality development, the money invested is a cost and thrown to the wind because we did not complete the whole story, ie get a sufficient number of visitors and, accordingly, not tourist spending. An excellent example is Advent in Zagreb, which achieved 120.000 arrivals and 230.000 overnight stays, and according to the conducted research, generated an estimated consumption of 390 to 438 million kuna.And don’t forget, content is king and the motive for coming.Related news:FIND OUT HOW MUCH ADVENT GENERATED TOURIST SPENDING IN ZAGREBSMALL EVENTS AS THE ESSENCE OF OUR TOURISMTHE ESSENCE OF TOURISM IN ISTRIA – SO SIMPLE AND SO INGENIOUS 100 MILES OF ISTRIA AS A GREAT TOURIST STORY THAT WILL GENERATE 5.000 NIGHTS
French striker, Karim Benzema has scored 246 goals and contributed 135 assists in 510 games at Real Madrid since he joined the Spanish club in 2009.However, it could all have been so different, with Real’s biggest rivals Barcelona having been favourites to sign Benzema a year earlier in 2008.So how did Benzema end up in the Spanish capital instead?Before the 2008/09 after Pep Guardiola was appointed manager, the Spaniard was keen to make changes to his squad.Karim Benzema unveiled by Real MadridHis main focus was finding a striker, having deemed Cameroonian Samuel Eto’o surplus to requirements.Barcelona’s technical secretary at the time, Txiki Begiristain visited Benzema, who had been identified by the club as the perfect replacement for Eto’o, at his home to seal the deal with the forward.Samuel Eto’o was deemed by Pep Guardiola to be unsuitable for his styleBegiristain, however, was put off signing Benzema after he “failed to make eye contact with him” during the meeting.Txiki BegiristainAccording to Marca, he was also dissuaded from ensuring the transfer went through because he didn’t warm up to the people “around Benzema”Begiristain felt there was a risk Benzema would “become problematic and his adaptation would not be easy.”David Villa’s Presentation at FC BarcelonaWhile Benzema has indeed had his scandals, resulted in him being excommunicated from the French squad, he has still been a great striker for Real Madrid who signed him for €35m the following year.Barcelona signed David Villa instead from Valencia who wasn’t a bad alternative but one wonders how things would have gone if they had signed Benzema instead.