The results of the research conducted by the regional research center “TIM” from Novi Sad, confirmed that the premiere edition of the Sea Star Festival in Umag this year has contributed to the Croatian tourism industry more than 60 million kuna.The new festival organized by Exit from the first announcement to the final opening, due to great interest has tripled the initial capacity and doubled the number of festival zones in the Umag resort Stella Maris, while according to official data of the Tourist Board of Umag, all accommodation facilities in the city and surrounding places , were filled. Thus, according to the data of the Umag Tourist Board, in relation to the pre-festival weekend in Umag and its surroundings, the number of visits increased by as much as 220%!The festival was visited by more than 25 fans from 28 to 50.000 May, and as many as 93% of them came from outside Umag, and the host city in hospitality is followed by the Istrian County, which was visited by as many as 85% of guests from abroad! The survey also found that each of these visitors spent an average of 292 euros during the festival, according to organizers, which was conducted on a representative sample of visitors with purchased tickets.The research of visitors also shows that they stayed in Umag for an average of three days, and the list of about 40 countries from which guests came to the festival includes Great Britain, the Netherlands, France and most countries on the European continent. from nearby Slovenia and Italy. Visitors from Western Europe spent a bit more, with 310 euros in the end, or 103 euros per day, and it is interesting that visitors from the countries of the region with an average of 305 euros, or slightly more than 100 euros, did not lag behind. Daily.”After the exceptional start of the Sea Star Festival, which exceeded all expectations, a historic chance was created for Sea Star to grow into one of the most important music festivals in the Mediterranean and one of the most important brands in Umag, Istria and the entire region. According to the experience from Exit, with this initial energy, Sea Star will shine on the European map of the festival for a long time”, Said the director and founder of EXIT festival Dusan Kovacevic and adds that visitors, numerous performers, both international and regional who traveled by road in Istria, and more than 300 journalists from around the world in the superlatives themselves spoke about the beauties, gastronomic offer and acceptance by the host.Also, the whole story needs to include the media value and coverage of the festival, which is certainly not negligible when we talk about branding and promotion of a tourist destination. As Kovačić points out, this year the festival received numerous awards from the world media, so some of the most influential British media aimed at the younger population, such as DJ Mag, Billboard, IQ, Mixmag, gave their recommendations for Sea Star as well as for a holiday in Umag. , Pulse Radio, Festpop and many others. Unfortunately, the real media value, ie the reach of the Sea Satar Festival, has not been done, but certainly this information, which is extremely important, should be added to the total tourist consumption.Research also shows that the highly educated make up as much as two thirds, and the average age of the Sea Star festival audience is 26,2 years, which puts them in a higher pay group. Visitors were mostly accommodated in apartments, private accommodation and hotels. The research also showed that the vast majority, over 80%, visited Umag exclusively because of the Sea Star festival, while over 95% of respondents said that their opinion of Umag improved or remained equally positive after the festival! Also, as many as 95.3% of respondents estimated that the Stella Maris complex is an excellent or good location for holding festivals.Investing in events is not a cost, but an investment If we want to have a good attendance and a good story, we must invest, ie invest money in quality content. Without content there is no story, no visitors and ultimately no interest. The goal is to offer quality products and services that visitors are willing to pay and consume, and of course the story of the event as the main motive for coming. The most important thing is to complete the whole story, both to the visitors and to the partners who are inside the festival through catering and other facilities. The event must be a win-win-win for everyone, because if only one element is missing, everything falls into the water.But the most important message is that investing in events is not a cost, but an investment, of course if we look at the long term and work on developing a large event that becomes a motive for coming. With the arrival of as many visitors as possible, such as the good example of the Sea Star Festival, a tourist overnight stay is generated as well as the most important tourist spending. If there is no spending, there is no interest, and interest is the earnings of all partners. Everything pulls one after another, so the organization of events is a serious job that consists of a lot of elements that complement each other.If you want to develop events, then you have to invest money, because one does not go without the other. Without investing in production, the whole experience and quality development, the money invested is a cost and thrown to the wind because we did not complete the whole story, ie get a sufficient number of visitors and, accordingly, not tourist spending. An excellent example is Advent in Zagreb, which achieved 120.000 arrivals and 230.000 overnight stays, and according to the conducted research, generated an estimated consumption of 390 to 438 million kuna.And don’t forget, content is king and the motive for coming.Related news:FIND OUT HOW MUCH ADVENT GENERATED TOURIST SPENDING IN ZAGREBSMALL EVENTS AS THE ESSENCE OF OUR TOURISMTHE ESSENCE OF TOURISM IN ISTRIA – SO SIMPLE AND SO INGENIOUS 100 MILES OF ISTRIA AS A GREAT TOURIST STORY THAT WILL GENERATE 5.000 NIGHTS
Synergy of tourist boards in action, not just on paper. Bravo for the tourist boards of the island of PagNovember 18, 2020 | By admin | No Comments | Filed in: kkcykwsge.
The most important thing is that the directors of Pag’s island tourist boards agree and are a quality example of project associations that can only bring good to everyone – a satisfied guest who does not know or is interested in some imaginary boundaries, but the whole destination as the island of Pag. Such joint projects give us the wind in our sails because there are more of us with more ideas, and it is wonderful that our goal is the same: to promote our wonderful island of Pag, our moon island as an ideal destination for active vacation, points out the director of Pag Tourist Board Vesna Karavanic. Embrace of stone and wind “, a very attractive path was traced from the Pag gate to the top of Kiršin, there are also paths for Nordic walking. We have a different offer in each place and when we combine everything, we have an excellent and attractive tourist product. This project Pag Outdoor Summer Weekend is the beginning of the signing of the Agreement on long-term development of Outdoor tourism on the island of Pag, which was approved by the Ministry of Tourism and we are all happy about it.”. And that the synergy is not only on paper, the proof is Pag Outdoor Summer Weekend !. Trainings are adapted to age groups with carefully selected concepts that will be offered by coaches and are adapted to current conditions with regard to the current situation. All participants pay a registration fee in order to have complete control and security at the trainings and records of members. “Five years ago, we started the Life on Mars, Pag Island Trail, meanwhile developed miles of new trails along the island, educated guides, organized a series of races, gained long-term sports partners such as Run Croatia, Kissa, Trekking League, extended before and post-season and jointly involve other tourist stakeholders of the destination. It is time to discover all the faces and backs of the lunar island of Pag this summer and choose an active stay in nature.”, Rizner pointed out. In the island’s tourist boards, they are satisfied with joint projects, especially this year when almost all events have been canceled, but opportunities have been opened for an ideal active vacation for which the island of Pag has phenomenal prerequisites. Synergy of tourist boards in action, not just on paper The tourist boards of the island of Pag continue to work together on joint projects during this year’s tourist season. Bravo, bravo and bravo for the tourist boards of the island of Pag on the synergy and joint program that is certainly the motive for coming, and perfectly positions the entire island of Pag as a destination for active vacation. The next step should be one promotional platform for the entire island of Pag. Currently, the tourist community certainly has its own website as well as social networks, which is not effective in the domain of branding one destination – the island of Pag. This is especially pronounced in this case because it is an island. Likewise, this does not a priori mean that tourist boards should be shut down, it is a matter of market decision and other discussion, but outwardly they should act as one brand. Five years ago, people in Croatia laughed at him when he suggested that a running race be held on Zrće, and today the island of Pag is the first island in Croatia to have sports activities throughout the summer. ”In one day, only one sport can be held in one place on the island. In this way, active tourists are encouraged to explore the island, they are encouraged to take a dynamic vacation. This means that on Sundays Mandre have a run, and Pag kayak, Metajna SUP…. Run Croatia has provided a registration platform on which tourists register for training for 70kn. For that money, they get refreshments after training in local gastronomic centers, such as Boškinac or Na Tale. In this way, the gastronomic exploration of the island with autochthonous quality refreshments is encouraged. Records are also kept of who and where trained, so that in time in the event of COVID can react”Points out Berislav Sokač from Run Croatia. By the way, the Run Croatia platform is one of, if not the best, racing platform in the world. World, and ours. COVID19 closed festivals, so the usual summer party destination had to be quickly and deftly reoriented into a sports-recreational or active holiday destination. Thus, on weekends during July and August, a handful of sports events will be organized throughout the island such as cycling, Nordic walking, trail, sea kayaking, SUP (windsurfing), windsurfing, running, walking, quad riding ( Program active summer on the island of Pag – Pag Outdoor Summer Weekend! This time it’s about a project Pag Outdoor Summer Weekend i.e. the concept of active weeks to be held with licensed and experienced trainers in various forms of active tourism. Irena Trcol, director of TZM Stara Novalja pointed out that the Pag Outdoor Summer Weekend project was created for their island, which is so different, and yet unique that they can offer each guest a rich selection of outdoor activities. From the program itself you can see how many organized activities are offered with licensed guides so that everyone will choose something for themselves and spend, we believe, an unforgettable vacation on our island.” Namely, it was signed on the island of Pag last month Agreement on project association of local tourist boards on the island of Pag. It can be said that this is a historic moment in which all the island’s tourist boards have signed such a multi-year joint project for the first time, which is important for tourism and quality offer of the entire island of Pag. “The island of Pag has a specific shape with many bays, fields, karst, freshwater lakes, ancient olive groves. Povljana is surrounded by stone karst, along a fertile field, near the lake and separated from the main island road and has ideal areas for sports activities such as Nordic walking. running, cycling, and due to westerly winds it is extremely suitable for surfing, sailing”, Said Neven Tičić, director of the Tourist Board of Povljana and concluded:” That is the reason why we got involved in the project, hoping that as soon as possible the sports component will gain in importance on our beautiful and contrasting island. ” This facilitates communication, positioning and branding of the entire island of Pag as one tourist destination. That Pag is natural. We’re talking about an island. Tourism does not know the borders, especially our city, municipal or county. That is why branding of tourist regions is important. Kristina Alaburić from the Kissa Association and Berislav Sokač from Run Croatia devised the concept of active weekends on the island of Pag, which include 6 sports (running, cycling, Nordic walking, SUP, kayaking, mountaineering). He is of the same opinion Sara Čemeljić, director of TZO Kolan which emphasizes that this is the beginning of recognizing the island of Pag as a sports island. “Given that the island of Pag is known for its many gastronomic events, this is a unique project that reveals all the diversity of the island, with an emphasis on sports activities. We believe that this is the beginning of recognizing the island of Pag as a sports island, where every guest eager for recreation can find something, it was a sport on land or in the sea and introducing guests to many undiscovered beautiesSaid Čemeljić. Pag Outdoor Summer Weekend is a logical continuation of the cooperation of all communities of the island and arrives at the right time, when safety and the factor of the natural environment is first on the list of priorities of today’s guests, he points out. Marina Rizner, director of the Tourist Board of the City of Novalja and adds that taking into account the growing trend of outdoor activities, reduced number of races this year, and the desire for them, the specific lunar natural environment of Pag combined with sun and sea and excellent transport links, lead to the island of Pag. Author of photos: Posada Agency
[wzslider autoplay=”true”]The yellow and blue expedition of the national team of B&H in sitting volleyball arrived last night in Sarajevo, shortly after 6 p.m. A humble welcoming ceremony was organized for them by the families and friends, with just several dozens of citizens and journalists.No special and spectacular welcome was organized for the best national team that B&H has ever had. The team that simply ”deals with” the competition from year to year, winning all trophies of the world, is not appreciated and respected in its country, not the way it should be.As a reminder, the gold was won by: Sabahudin Delalic, Dzevad Hamzic, Asim Medic, Safet Alibasic, Beniz Kadric, Ermin Jusufovic, Muhamed Kapetanovic, Nizam Cancar, Ismet Godinjak, Adnan Manko, Mirzet Duran, and Adnan Kesmer.In front of the Municipality Novi Grad, few citizens bowed to the pride of the country, the best national team of all times, the team that rules the world volleyball scene sovereignly, with head high up.Take a look at the gallery to see how the golden BH volleyball players were welcomed in Sarajevo last night, after a several hour travel from Germany in vans.(Source: radiosarajevo.ba)